When researching the market we were looking for a concept with a real and sustainable point of difference from our existing coffee shop. When we came across Coffee Hit we found what we were looking for - a unique coffee proposition and a flexible franchise structure that was owned and operated by coffee professionals!
We also discovered they were industry leaders and experts. We knew we wanted to be a part of it. The Coffee Hit team just know what they are doing and are excellent representatives for Coffee Roasters and Baristas all around the world.
We worked closely with the Coffee Hit team to create a store design that offers a different experience for our customers. The fact that we could install an operational coffee roaster into Westfield with the assistance of the Coffee Hit team was too good to pass over and gave us that point of difference. It really stood for what we wanted to represent – “A Great Coffee Experience”.
With the ongoing training and support from one of Australia’s top Master coffee Roasters at Coffee Hit, we now not only roast our own coffee blends to use through our machines, but we also actively sell many kilo's a week over the counter in 500gram bags to our loyal customers to enjoy at home and work.
One of the best things about owning a Coffee Hit store is that we love the coffee! Every day we have new and regular customers continually coming back and telling us how good our coffee is!
It certainly makes life and business easier when you're passionate about your product and the team of people you work with love what they do!